Privacy Policy – Persia Food Ltd

# Privacy Policy

Effective Date: 18 May 2026
Last Updated: 18 May 2026

## 1. Introduction

This Privacy Policy explains how London Wholesalers Ltd (“we”, “our”, “us”) collects, uses, stores, shares, and protects your personal information when you use our website:

Home

We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK data protection laws.

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## 2. Company Information

London Wholesalers Ltd
Unit 1-2, 46 Minerva Road
London NW10 6HJ
United Kingdom

Email: info@persiafood.co.uk

Data Protection Officer (DPO):
Compliance & Data Protection Department
Email: info@persiafood.co.uk

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## 3. Information We Collect

We may collect and process the following categories of personal information:

### Information you provide directly
– Name
– Company or business name
– Delivery and billing address
– Email address
– Telephone number
– Product enquiries and communications
– Information submitted through contact forms

### Information collected automatically
– IP address
– Browser type and device information
– Website usage statistics
– Cookies and analytics information
– Technical and security logs

### Credit and identity information
Where applicable, we may obtain credit, identity, and fraud prevention information from third-party credit reference agencies and service providers.

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## 4. How We Use Your Information

We use personal information for the following purposes:

– Responding to enquiries and customer requests
– Managing customer and supplier relationships
– Processing orders and deliveries
– Performing identity verification and fraud prevention checks
– Assessing creditworthiness and affordability where applicable
– Improving website functionality and user experience
– Protecting systems, networks, and business operations
– Complying with legal, accounting, tax, and regulatory obligations

We only process personal data where we have a lawful basis to do so under applicable data protection laws.

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## 5. Credit Reference and Affordability Checks

To help us assess applications, prevent fraud, and meet our legal and regulatory obligations, we may obtain information about you from credit reference agencies (CRAs).

We obtain this information via Creditsafe, which uses its data partner TransUnion to supply consumer credit and identity data.

Creditsafe Business Solutions Limited is authorised and regulated by the Financial Conduct Authority
FCA Firm Reference Number: 742313

TransUnion International UK Limited is authorised and regulated by the Financial Conduct Authority
FCA Firm Reference Number: 805757

The information we receive may include data relating to your identity, credit commitments, payment history, and public record information. This data is used solely for legitimate business purposes, including creditworthiness assessment, identity verification, and fraud prevention, in accordance with applicable data protection laws.

Further information about how Creditsafe and TransUnion process your personal data can be found in their respective privacy notices:

Creditsafe Transparency Notice:
https://www.creditsafe.com/gb/en/legal/transparency-notice.html

TransUnion CRAIN (Credit Reference Agency Information Notice):
https://www.transunion.co.uk/legal/privacy-centre/pc-credit-reference

TransUnion Bureau Privacy Notice:
https://www.transunion.co.uk/legal/privacy-centre/pc-bureau

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## 6. Legitimate Interests

Where processing is based on legitimate interests, our legitimate interests include:

– Operating and managing our business
– Fulfilling contractual obligations
– Ensuring system, network, and data security
– Preventing fraud and unauthorised activity
– Supporting audit, compliance, and regulatory requirements
– Protecting TransUnion and third-party data
– Improving operational efficiency and customer service

We carefully balance these interests against the rights and freedoms of individuals and implement appropriate safeguards to protect personal data.

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## 7. Sharing Your Information

We do not sell, rent, or trade personal information to third parties.

We may share information with trusted third parties where necessary for:

– Delivery and logistics services
– IT and website hosting providers
– Credit reference agencies and fraud prevention services
– Legal, regulatory, and compliance authorities
– Professional advisers and auditors

All third-party providers are required to maintain appropriate confidentiality and security measures.

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## 8. International Data Transfers

We may transfer personal data to recipients or service providers located outside the United Kingdom and/or European Economic Area (EEA).

Where such transfers take place, we ensure appropriate safeguards are implemented in accordance with applicable data protection laws. These safeguards may include:

– International Data Transfer Agreements (IDTAs)
– Standard Contractual Clauses (SCCs)
– Transfers to countries recognised as providing adequate protection

We take reasonable steps to ensure personal data remains protected during international transfers.

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## 9. Provision of Personal Data

### Is the provision of personal data statutory or contractual?

The provision of certain personal data is primarily contractual and, in some circumstances, required to meet legal and regulatory obligations.

Personal data may be required to:

– Enter into and perform contracts
– Process orders and manage accounts
– Deliver goods and services
– Verify identity and prevent fraud
– Comply with legal, accounting, regulatory, and tax obligations

### Consequences of not providing personal data

If you choose not to provide requested personal data:

– We may be unable to enter into a contract with you
– We may be unable to fulfil orders or provide services
– We may be unable to carry out verification or fraud prevention checks
– Services or transactions may be delayed, restricted, or declined

Where personal data is requested for optional purposes such as marketing communications, providing such data is voluntary and consent may be withdrawn at any time.

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## 10. Automated Decision Making and Profiling

### Non-Automated Decision Making and Profiling

We may use automated systems and tools to support certain business processes, such as risk assessment, fraud prevention, affordability checks, identity verification, or record management.

These tools may analyse personal data using predefined criteria or rules to generate indicators, scores, or recommendations. However, we do not make decisions that have a legal or similarly significant effect on individuals based solely on automated processing. Any such decisions are subject to meaningful human review.

The use of these tools may influence the speed or level of review applied to an application or request, but individuals will not be subject to automatic rejection or adverse decisions without human involvement.

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## 11. Data Storage and Security

Your information is stored securely within the United Kingdom.

We implement appropriate technical and organisational security measures including:

– Licensed antivirus and endpoint protection software
– Password-protected systems and restricted access controls
– Firewall and network security protections
– Regular software and security updates
– Monitoring against unauthorised access and malicious activity
– Controlled use of external storage devices
– Multi-factor authentication where applicable

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## 12. Data Retention

We retain personal information only for as long as reasonably necessary for:

– Business and operational purposes
– Legal, accounting, and regulatory obligations
– Fraud prevention and compliance requirements
– Resolving disputes and enforcing agreements

When personal data is no longer required, it is securely deleted or anonymised.

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## 13. Cookies and Analytics

Our website uses cookies and analytics tools, including Google Analytics, to improve website functionality, performance, and user experience.

Cookies may collect information such as:

– Pages visited
– Time spent on the website
– Browser and device type
– General location information
– Website interaction data

You can control or disable cookies through your browser settings.

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## 14. Your Rights

Under UK GDPR, individuals have the right to:

– Request access to personal data
– Request correction of inaccurate information
– Request deletion of personal data
– Restrict or object to certain processing activities
– Request transfer of personal data
– Withdraw consent where applicable
– Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact:

info@persiafood.co.uk

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## 15. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices, security, or content of external websites.

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## 16. Updates to This Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be published on this page together with the revised “Last Updated” date.

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## 17. Contact Information

If you have any questions regarding this Privacy Policy or the handling of your personal information, please contact: